BATON ROUGE - Today, Gov. John Bel Edwards proclaimed Red Ribbon Week, October 23-30, in Louisiana. Red Ribbon Week promotes prevention and awareness of alcohol and drug abuse among children.

“Our children are our future, and we should do everything within our power to protect them and show them how to live a healthy life,” said Gov. Edwards. “The Red Ribbon Campaign is dedicated to educating the public about the benefits of living drug-free. We know substance abuse is a contributing factor in the three leading causes of death for teenagers. It’s imperative that we teach our children that they can live productive, happy and successful lives without drug abuse or misuse.”

The goal of the Red Ribbon Week is twofold: first, to involve families, schools, businesses and entire communities in establishing efforts that bring awareness, education and on-going initiatives to prevent illegal drug use; and second, to promote family and individual responsibilities for living healthy, drug-free lifestyles.

According to the National Family Partnership, which sponsors Red Ribbon Week each year, children whose parents talk to them regularly about drugs are 42 percent less likely to use drugs than those whose parents do not discuss drugs with them.

Click here to learn more about taking the National Red Ribbon Campaign Pledge.

Click here to read the proclamation.